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Promotion Agency
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Software house & growth partner · Switzerland – Italy

Custom software that streamlines your business processes and cuts costs.

We design and build custom CRMs, business software and e-commerce in-house, with artificial intelligence built in. They replace dozens of disconnected tools and manual work: lower recurring costs, fewer errors, more time to grow your business.

Book a free consultation → See our work
Software & sites live
Companies that rely on us
Waddi Cocktail Machine Centro Nautico Tigullio Studio Notarile Mari Studio De Bastiani ADB Engineering Il Covo dei Caruggi Faber Nautica

Who We Are

A software house that saves you money, not spends it.

Most companies don't lack ideas — they lack the infrastructure to execute them without waste. Processes scattered across dozens of tools, licenses paid every month, repetitive tasks done by hand: all of it costs time and money.

We remove that by building custom software — CRMs, business systems, platforms — that centralizes the work in a single solution, with artificial intelligence automating what you used to do by hand. And the code is yours: no endless subscriptions, no lock-in.

Around the software we add what a traditional software house doesn't: commercial representation and accountability for results, alongside our clients' teams.

How We Work

One method, three levels of engagement.

The depth of our involvement adapts to where a company stands — from foundational digital structure to full commercial transformation. Not theory: real, delivered work.

Marketing & Digital Structuring

The foundation of any credible commercial presence.

We design digital identity, websites and custom content-management panels for companies that need a solid commercial presence before they can scale.

  • Brand Identity
  • Website Design & Development
  • Custom Content Management
  • Multilingual Digital Presence
Currently working with:
Studio De Bastiani Adb Engineering Il Covo dei Caruggi Centro Nautico Tigullio Studio Notarile Mari Italian Chamber of Commerce in Bulgaria Italia-Bulgaria Business Bridge

Commercial Representation

Goods and services, brought to market.

We represent brands and products under exclusive mandate, building distribution networks, commercial partnerships and direct territorial presence.

  • Exclusive Distribution Agreements
  • Market Entry Strategy
  • Partner & Distributor Search
  • Hospitality & Horeca Business Development
Currently working with:
InMatch Cocktail Machine

Business Reorganization & Optimization

From marketing to process analysis, through to commercial support.

The deepest level of our engagement: we analyze operating processes, build custom CRM systems and AI agents to run them, and support the commercial function through to results.

  • CRM Design & Implementation
  • AI Agents for Process Management
  • Process Automation
  • Sales Enablement Implementation
  • Temporary Sales Management
  • Commercial Representation
Currently working with:
Waddi
Waddi — custom CRM, AI agents for process management, sales enablement implementation and commercial representation.

Our Work

Software we design, write and ship.

CRMs, business software, e-commerce and websites built line by line — not templates, not resold. Built to save time and cut costs, each with its own technology stack.

waddi.pro
Waddi — Human Resources, HR platform
CRM & HR Platform

Waddi — Human Resources

A complete platform for a recruiting firm: sales pipeline, applicant tracking, accounting, dashboards and AI agents for process automation.

ReactNode.jsPostgreSQLAI Agents
Visit project →
cocktailsmachine.ch
Cocktail Machine, e-commerce
E-commerce & Configurator

Cocktail Machine

Multilingual platform for cocktail machines: product catalog, menu builder, ROI calculator and integrated online shop.

ReactNode.jsOnline shopIT/FR/DE/EN
Visit project →
twostrokeparts.com
Two Stroke Parts, parts marketplace
Parts Marketplace

Two Stroke Parts

A parts marketplace for vintage two-stroke motorbikes: personal garage, compatibility search, pre-orders and an international community.

ReactNode.jsPostgreSQLE-commerce
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centronauticotigullio.it
Centro Nautico Tigullio, Boston Whaler dealer
Website & Client Area

Centro Nautico Tigullio

Website for the exclusive Boston Whaler dealer: boat showcase, private client area and multilingual content management.

Node.jsCustom CMSClient areaIT/EN
Visit project →
notaiomari.it
Studio Notarile Mari, corporate website
Corporate Website

Studio Notarile Mari

Website for a notary office in Genoa: services, legal resources, appointment booking and full privacy and cookie compliance.

WebsiteSEOCookie & PrivacyMultilingual
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autousatege.it
Auto Usate Genova, listings showcase
Showcase & Listings

Auto Usate Genova

Showcase website for a car dealer: listings catalog, trade-in valuation, photo gallery and automobile.it integration.

Node.jsListings adminGalleryWhatsApp
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fabernautica.com
Faber Nautica, bilingual company website
Bilingual Company Website

Faber Nautica

Website and brochure for a marine fit-out contractor: services, method, shipyard experience and a downloadable brochure. Italian and English copy generated from a single source, so site and PDF never drift apart.

HTML/CSS/JSIT/ENSEONginx on VPS
Visit project →

Who We Serve

Built for companies with ambition, not just aspiration.

SMEs & Mid-Market Companies
Hospitality & Hotels
Restaurants & Horeca
HR & Recruiting Firms
Software & Technology
Professional Services Firms
Luxury Brands
Food & Beverage
Companies Expanding Internationally

Why Us

What sets a growth partner apart from an agency.

We take positions, not briefs.

We do not wait for instructions. We diagnose, propose a direction, and are accountable for it.

Strategy and execution, one team.

The people who design the strategy are the people who implement it — no handoff, no dilution.

From structure to process, without handoffs.

The same team follows a project from foundational digital presence through to full commercial reorganization — no switching between vendors.

Twenty-five years, built not borrowed.

Our method is drawn from businesses we have founded and scaled ourselves — not from theory.

25
Years of entrepreneurial experience
120+
Client relationships managed
20
People coordinated within a single team
Alessio Persi

Leadership

Alessio Persi

Founder, Promotion Agency

With more than twenty-five years as an entrepreneur, Alessio Persi has founded and developed businesses across automotive, hospitality, luxury catering, recruiting, software and international trade.

Over the course of his career he has managed more than 120 client relationships, led teams of up to twenty people, built commercial networks across Italy, and directed international projects — including franchise development and partnerships with medium and large enterprises.

Promotion Agency is the distillation of that experience: a practice built to give entrepreneurs and growing companies the commercial and technological infrastructure that took Alessio two decades to build for himself.

Next Step

Let's discuss where your growth is being held back.

A short strategic consultation to identify whether Promotion Agency is the right partner — no obligation, no generic pitch.

Book a free consultation →